They say, “don’t quit your job after your first Burning Man,” but that’s exactly what Rob did. He left behind a successful career as a retail executive and went on a journey to reconnect with himself. It was during a plant ceremony that he gained clarity on a new life purpose: opening a gender-free shopping environment. Less than a year later, in 2018, he launched The Phluid Project, a queer-centric store in New York City, the first of its kind, blending fashion, community, and activism. More recently, this vision has expanded to fragrance with a collection of four scents that blend feminine and masculine notes and break down barriers to self-expression.
In this episode, Rob sits down with Brittney Jackson Mosley, who runs integrated marketing at Scentbird. He talks about his most popular scents (including a bestseller that’s perfect for summer), opens up about his journey embracing his full self, and answers intimate questions from his TikTok community.
• A life-changing Burning Man experience
• The plant-based ceremony that “birthed” Phluid
• Dissolving artificial labels
• The “third gender” in indigenous wisdom
• Phluid’s gender-free NYC fashion store
• Queer centric vs. queer exclusive
• How Rob learned to embrace his full self
• Mixing traditionally masculine and feminine notes
• Transcend: dragon fruit and palo santo
• Balance: the strongest Phluid scent
• Intention: the newest (and bestselling) scent
• Humanity: a great summer vibe
• A super collaborative way to develop scents
• Rob answers questions from his TikTok community
• “Will it be easier to accept that some family will never support me?”
• “How do you find queer communities in real life?”
• “How do I express my gender fluidity in the corporate world?”
• “How do you find the energy to keep going?”
Intention by The Phluid Project
Humanity by The Phluid Project
Transcend by The Phluid Project
Balance by The Phluid Project
