Latest Episodes ‍

In the enchanting world of Wicked, every detail contributes to the spellbinding magic—including fragrance, of course. To truly step into their roles as Glinda and Elphaba, Ariana Grande and Cynthia...

For over 30 years, Mandy Aftel has been a trailblazer in natural perfumery, crafting exquisite fragrances without synthetics—a rarity in today’s industry. Through her renowned Aftel Archive...

Funmi Monet (@FunmiMonet) is known for her impeccable taste in luxury scents and passion for self-care. She’s the “fave fragrance auntie” you turn to for spot-on reviews and personalized gift ideas...

Tyson Beckford is one of the most recognizable faces in the world. In the 90s, he became the face of Polo Ralph Lauren, launching a career as one of the most successful and groundbreaking...

Kudzi Chikumbu (@SirCandleMan) is the “bougie uncle” everyone needs. His candle obsession began during a serendipitous trip to Paris, and since then, he’s become one of the most followed fragrance...

Inspiring children to “bake” the world a better place for decades, Strawberry Shortcake has long been an icon for her cheerful attitude, emphasizing that even the smallest efforts can make a huge...

If Jurassic Park recreated dinosaurs, could we do the same for flowers? Scientist and founder Jasmina Aganovic thinks so, framing her work as “science possibility, not science fiction..."

Andre Drummond, a 2x NBA All-Star, recently made history with his 10,000th career rebound. Known for his precision and power on the court, Andre’s game is as much about mental strength as...

Bee Shapiro, a beauty editor for The New York Times for over a decade, never imagined she’d start her own fragrance brand. But when she became pregnant with her daughter, Ellis, and began...

As the daughter of a Jamaican mother and an American father, Keta Burke-Williams often felt like the girl who never fit in. Fragrance became a powerful way for her to escape. In 2022, she founded...

“You can travel anywhere in the world with a fantastic fragrance,” says John Molloy, who co-founded Memo Paris in 2007 with his wife, Clara Molloy. The duo has since captured over 92 unique global...

Vanilla is having a big moment and it’s not hard to see why. This cozy, sweet note brings a sense of warmth and comfort that just hits differently. Think of the nostalgia of baked cookies or...

They say, “don’t quit your job after your first Burning Man,” but that’s exactly what Rob did. He left behind a successful career as a retail executive and went on a journey to reconnect with...

“It was surprising to see a couple of beauty rookies do everything right,” says James Manso as he reflects on his first encounter with House of Bō. Over tacos and margaritas, co-founders Bernardo...

Back in the day, shopping for a scented candle would take you to a dusty shelf in the back of the lingerie department. In came Laura and Harry. When they founded Slatkin & Co in 1992, the couple...

Paul and Marianne react to Beyoncé’s new release, Cé Noir, and reminisce about the most iconic celebrity fragrances of our time, including Paris Hilton, Britney Spears, and...

“What’s your personal forest?” is the question Fabrice asks perfumers to kickstart the creation of a new fragrance. After building EB Florals devoted to the world of flowers, he launched Scents...

What did Los Angeles’ grunge era smell like? Rosie Jane Johnston remembers well. After moving to the city from Sydney in the 1990s, she built a career as a celebrity makeup artist and created...

Nicole Miller is one of the most legendary names in fashion. She started out in the early ‘80s with runway shows that became the talk of the town, showcasing the biggest supermodels of the time...

To try new fragrances, it was common to make a trip to a department store perfume counter. In came Scentbird. It was 2014, and Mariya and her co-founders built a scent recommendation...

In celebration of Scentbird’s 10th anniversary, we bring together a group of forward-thinking fragrance founders for our first Scent World Live. This bonus episode is split into two parts hosted...

What do men's and women's top fragrances have in common? It comes down to 13 notes that are perfectly gender fluid, loved by both men and women. This is one of the "a-ha!" moments for Scentbird...

With 1.4 million followers, Paul Fino (@paulreactss) is one of the best-known content creators on #PerfumeTok. He has a keen eye for finding hidden gems and helping his audience discover affordable...

Chriselle started as an OG fashion influencer. In 2021, she took over Phlur during a divorce and used fragrance to create what some call her “breakup album.” The result? A collection that’s...

Carina created her first fragrance at 13 and launched her brand, DedCool, at 21. The first 1,000 bottles sold out instantly and before long, it was featured on the shelves of major retailers like...

Alaska, a standout star from RuPaul’s Drag Race, made waves in the episode “Scent of a Woman.” There, she won the fragrance commercial challenge with her vision for Red For Filth...

When Frederic Malle launched Editions de Parfums in 2000, he did something no other brand had done: credit perfumers on each bottle. Seeing perfumers as true artists, he gave them free rein to...

Car fresheners came about in the early 1950s and since then, have looked (and smelled) pretty much the same. In 2016, Ryan Baylis and his co-founder, Christian Thrapp, set out to them a much-needed...

Creed is one of the oldest perfume brands in the world. Founded in 1760 as a tailoring house, it has spanned seven generations of perfumers, making it a truly legendary name in fragrance...

Rachel rose to fame as Hollywood’s most influential stylist, known for creating the “boho rocker chic” look inspired by the 60s and 70s. Working with A-listers like Lindsay Lohan, Kate Hudson...

What does a simple skincare routine look like? At a time when skincare was becoming more and more complicated, Matthew and Andrew went a different direction: less, but better...

Trixie, the electrifying drag superstar, shatters boundaries and captivates audiences like no other. She won RuPaul’s Drag Race All Stars Season 3, and since then, has been on a meteoric rise to...

Dita is the biggest name in burlesque since Gypsy Rose Lee. She is known for revitalizing the art form, mesmerizing sold-out theaters around the world with spectacles that evoke fantasy and freedom...

Mona introduced the world to Middle Eastern scent layering. She came into the limelight as the co-founder of Huda Beauty, and in 2018, founded Kayali, which translates to “my imagination” in Arabic...

Can a fragrance do more than smell good? That’s the question behind “functional fragrances,” which are developed to elicit a certain emotion, mood, or cognitive state...

Jo has one of the most recognizable names in the perfume industry. Starting out with handmade scents from her kitchen, she grew Jo Malone London into a cult classic brand worn by royals...

David says that when he started out, he knew nothing about perfume, business, or the perfume business. From his Bushwick apartment, he began making fragrances for friends, and at one point, joined...

What would Endor, the moon in Star Wars, smell like? How about Central Perk, the coffee house in Friends? Questions like these start the creative process at Homesick, a home fragrance brand with a...

The root of the word “perfume," Ancient Egyptian perfume rituals, and the use of galbanum in the 13th century, with Sue Phillips, who carved her space in the industry as a "scentrepreneur..."

Azzi is known as the perfumer for the world’s biggest celebrities. Her creations help Johnny Depp and Orlando Bloom get into character for movies and serve as personal fragrances for Kylie Minogue...

Along the sun-kissed shores of the Mediterranean, the Côte d'Azur exudes an irresistible aura of sensuality. This timeless stretch of coastal paradise, often referred to as the French Riviera...

As one of the first YouTube stars, Ingrid reached over 6 million followers and landed pioneering deals with Covergirl, Jo Malone London, and Fresh Beauty...

Think of a place and time in history and imagine what it smelled like. This has been the source of inspiration for Carlos: tapping into scent to unlock the past. is work as a fragrance developer...

Lev and Alina are best known for building Fresh into a cult beauty brand now part of LVMH. For the past decade, they’ve been channeling their passion into a new endeavor: a boutique hotel that...

Have you ever wondered how France became the center of the perfume world? It was thanks, in part, to Louis XV. During his reign in the 18th century, the French royal court was known for its lavish...

The story begins with a text message. While sitting at the beach, Vicken hears that Commodity has shut down and is looking for a new owner. It’s 2019, and by then, the company had made its mark...

Since starting out in the early 90s, Frank has brought to life some of the most beloved fragrances of our time. Nowadays he’s best known as the creator of Le Labo’s Santal 33...

Michael went from being a pharmacist by trade to being a rocker by trade. He says the guitar was his salvation. For over a decade he toured the world with his psychedelic rock band...

Fragrance can be a little daunting, so we’re enlisting the help of three of our favorite #PerfumeTok content creators. They share candid reactions to most-loved and niche fragrances. We cover FAQs...

Flowers have been used in fragrances since the ancient times, when plant-based ingredients like blooms, leaves, and resins were blended to create scented oils. Michelle thinks the time has come...

One idea has ruled the fragrance industry for generations: women wear florals and men wear musks. When Matthew and his co-founder, David Kien, began making candles out of their kitchen...

You may recognize Chris from his 25-year career as a model, where he appeared in over 60 campaigns for Ralph Lauren and became an iconic face for the luxury brand...

Steph first came into the limelight as the Chief Operating Officer of Kardashian West Brands. She now serves as the Chief Impact Officer of Plus, a biodegradable body wash brand...

Douglas says that from a young age, he understood that a rebellious nature lived within him and was fighting for his voice. He’s not afraid to be polarizing and unapologetically himself...